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A comprehensive guide to Zelfium's visual identity, design principles, and brand voice to ensure consistency across all touchpoints.
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Regular paragraph text. Zelfium helps you discover your unique personality traits through advanced AI analysis. Our assessment system provides detailed insights into your behavioral patterns, preferences, and potential.
Medium emphasis text. Discover your true self with our scientifically validated assessment tools.
ゼルフィウムは、AIを活用した次世代のパーソナリティ評価システムです。あなたの独自の性格特性を発見するお手伝いをします。
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Information should be presented in a clear, straightforward manner. Avoid clutter and unnecessary complexity.
Maintain consistent design patterns, spacing, and visual language across all touchpoints to build trust and familiarity.
Design for all users, ensuring content is accessible regardless of ability or device. Follow WCAG 2.1 AA standards.
Use animation to enhance understanding and guide users, not for decoration. Animations should be subtle and meaningful.
Create flexible layouts that adapt seamlessly to different screen sizes and devices, maintaining usability across platforms.
Our brand voice reflects our mission to help people discover their unique personality traits in a supportive, insightful way. How we communicate is as important as what we communicate.
We communicate in a friendly, conversational tone that makes complex topics accessible without being condescending.
Instead of: 'The assessment utilizes advanced algorithms to analyze responses.'
Use: 'Our friendly AI helps understand what makes you unique.'
We provide meaningful observations and perspectives that help users gain deeper understanding of themselves.
Instead of: 'You scored high on openness.'
Use: 'Your curiosity and imagination drive you to explore new ideas and experiences.'
We focus on growth and potential, emphasizing how self-knowledge can lead to better decisions and relationships.
Instead of: 'Your personality type has these weaknesses.'
Use: 'Here are opportunities for growth that can enhance your natural strengths.'
We communicate honestly and transparently, avoiding hyperbole or making promises we can't fulfill.
Instead of: 'Our test will completely change your life!'
Use: 'Discover insights that can help you make more informed choices.'
Avoid: "Your results were analyzed by our system."
Prefer: "Our system analyzed your results."
Avoid: "In the event that you wish to proceed with the assessment, it is necessary to complete all questions."
Prefer: "Please answer all questions to complete the assessment."
Avoid: "He will find his results in the dashboard."
Prefer: "You'll find your results in the dashboard."